If you think about it, fashion may actually be THE industry that started the curation trend – we just didn’t know it at the time. How could we? “Curation” is a relatively new term, but it’s finding its way into other realms; you hear about content curation, music curation – all meaning that in some way, these industries are personalizing their offer according to your individual wants, needs and likes.
–Carrie Whitehead, Zappos Labs: The Frontier of Online Retail Is Curation
Um…huh. So I guess that “curation” is a trend now? That the fashion industry started? Interesting. I can think of a few people I know who might have an issue with one or more of those statements.
This article (written by the Product and UX Manager at Zappos) was actually a pretty interesting read, particularly coming on the heels of seeing Suse Cairns and Danny Birchall’s “Curating the Digital World” session at MW2013. In that session (and the subsequent Salon session on the same topic), we appeared to be looking to expand the definition of “curator” and “curating” to include all sorts of possible definitions and use cases, but in this article, the definition is narrowed waaaay down. Continue reading Hold up, everybody–the fashion industry invented curating.