Twitter’s Revamped Profiles
April 10, 2014
OLD-ISH CONTENT WARNING: You are viewing a post that’s more than three years old. There’s a good chance that a lot of the following is seriously out-of-date (or at least not reflective of my current thinking on this topic). Proceed with caution.
There’s a lot for us in museums to learn here. Twitter, as a user experience, is such a unique case, as described in this article. Probably 90% of its use comes from people who only see Twitter as a timeline, but the profile page redesign was done to accommodate an entirely different type of user–the one who only visits isolated people’s pages intermittently. The redesign obviously came from watching behavior patterns, which is something we could stand to learn more from. I’m often struck by how similar most museum websites are to one another (just do a quick look at the main nav from a random sampling of 20 museum websites–they’re pretty much all the same), despite those museums having wildly different audiences, different collections, different geographic constraints, what have you. I would love to see us take more of the approach that Twitter is taking here–discovering new user behaviors, and designing to fit those.
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